We have some good news to share: there’s now clear evidence that voluntary initiatives can be an effective means of addressing piracy – and promote legal online distribution channels that reward creativity.
Yesterday, the Center for Copyright Information (CCI) released a report on the progress made to date implementing the Copyright Alert System – a voluntary initiative that was created with input from content owners, rights holders, Internet service providers (ISPs), and consumer advocacy groups.
The Copyright Alert System was designed to educate consumers about the misuse of their Internet accounts to access illegal copies of music, films, and television shows – and about the large and growing list of legal sources of digital content.
In 2013, the program ramped up – with more than 1.3 million Copyright Alerts sent to account holders. That number is expected to double in 2014.
The report found that the vast majority of Copyright Alerts – more than 70% – occurred at the initial educational stages. Less than 3% occurred at the final mitigation stage. This suggests that many account holders are deterred after receiving the first Alert. However, the report also notes that further analysis is needed.
One thing is clear: if responsible companies work together, they can find common ground, develop solutions to complex problems, and promote a healthy digital economy.
The CAS is a model for future voluntary agreements. CreativeFuture supports similar voluntary initiatives with advertising and credit card companies that can help take the profit out of piracy by stopping the flow of revenue to pirate sites.
Working together, we can promote a vibrant creative economy that continues to build and improve digital distribution models that reward creators, while expanding audience access to content where, when, and how they want it.
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