Be the Change–here is how

Story of Stuff Project


Thank you for taking action yesterday—and joining our Community!

The Story of Stuff Project is a movement made up of over 1 million Changemakers just like you—movers and shakers who are taking action to create a better world. As a Community, we look for ways to push back against overconsumption. We believe in the power of our communities, and together we push for positive change in our neighborhoods, cities, countries, and planet. And we need your help.

So the question becomes, what kind of change do YOU want to make? (And how does one person even get started making change when the problems are so great?)

In just 6 short minutes, The Story of Change will show you what making change looks like. If you’re still wondering, “What kind of changemaker am I?” at the end of the movie, take our Changemaker Personality Quiz and find out!

Thank you again for taking action on our site, becoming a part of the Story of Stuff Community, and taking the first step toward making positive change in your community.

We’ll be in touch soon!


Shana DeClercq, on behalf of The Story of Stuff team


Story of Change

Over the past several decades, many environmental and social change efforts have come to reflect the centrality of shopping in our culture, suggesting change can be made—or is even best made—through alterations in our individual consumption patterns. These efforts—buy Fair Trade or organic, use a reusable bag, screw in a CFL lightbulb—are a great place to start, but they are a terrible place to stop, ignoring the real source of our power: coming together as engaged citizens.

In The Story of Change, released in July 2012, Annie Leonard argues that it’s not bad shoppers who are putting our future at risk; it’s bad policies and business practices. If we really want to change the world, we have to move beyond voting with our dollars and come together to demand rules that work.

Annie takes viewers through an inspiring exploration of what effective changemaking has looked like through history—from Gandhi in India to the US Civil Rights movement to the environmental victories of the 1970s—and shares the things you’ll find whenever people get together and change the world: a big idea, a commitment to working together, and a whole lot of action. She also let’s viewers know that making change will take all kinds of people, offers a series of changemaker identities and ends the movie with a question for viewers: Which are you?


The Story of Change was created and released by The Story of Stuff Project and produced by Free Range Studios. Our distribution partners included dozens of local, national and international progressive, environmental, labor and economic justice organizations.

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Gandhi didn’t actually say “Be the change you want to see…”

Aug 27, 2015 – You know that whole quote: “be the change you want to see in the world” that we attribute to Gandhi all the time? Well, he didn’t actually say it.


About eslkevin

I am a peace educator who has taken time to teach and work in countries such as the USA, Germany, Japan, Nicaragua, Mexico, the UAE, Kuwait, Oman over the past 4 decades.
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