Media Matters helped get rid of Fox’s O’Reilly


Media Matters for America - Take Action

Kevin,

It’s official: Fox News just fired Bill O’Reilly – and it’s because of participation and pressure from people like you. [1]

Fox News executives didn’t act of their own volition. They were forced to act. They had years to address serial sexual harassment at their network. They didn’t; they actually enabled it. So individuals and groups took action to educate advertisers after a report from The New York Times shed new light on the depths of O’Reilly’s conduct. [2]

Support Media Matters‘ work to hold the media accountable with a donation now.

Advertisers fled because they immediately recognized what Fox News has ignored for over a decade: Serial sexual harassment isn’t only wrong, it’s bad for business. In just two weeks, more than 80 advertisers – from Allstate to Jenny Craig to Xfinity – issued public statements that they will no longer sponsor The O’Reilly Factor. [3]

O’Reilly’s ad losses had already been estimated at $37 to $42 million for this year alone. [4] And without advertisers, O’Reilly’s show was no longer commercially viable. Fox News had no choice but to fire him. Accountability came from the outside, not from within. Fox News executives don’t deserve accolades for finally acting – only scorn for the industrial-scale harassment they’ve forced their employees to endure.

But Fox’s sexual harassment problems extend well beyond Bill O’Reilly. Don’t forget – less than a year ago, Fox News Chairman and CEO Roger Ailes was pushed out after more than two dozen women said that he sexually harassed them. And reports of gender discrimination and sexism go all the way up to Fox’s top brass, including co-president Bill Shine.

Shine reportedly retaliated against women who came forward with reports against Ailes and O’Reilly. And he put shareholders and advertisers at risk by re-signing O’Reilly’s contract just a few weeks ago despite knowing about these allegations. [5]

Firing Bill O’Reilly was a first step that the network needed to be forced to take. But if Fox News executives want to signal that they’re serious about addressing sexual harassment, they’ll fire Bill Shine too. If not, then staff, advertisers, and shareholders should beware – because we’ll be here, continuing to hold them accountable.

Your participation matters.

Onward!

Angelo Carusone
@GoAngelo
President
Media Matters for America

P.S. Want to be part of more campaigns like this one? Support our work with a donation today.

Footnotes:
[1] “Bill O’Reilly Out At Fox News Channel After 20 Years” Associated Press, April 19, 2017
[2] “Bill O’Reilly Thrives at Fox News, Even As Harassment Settlements Add Up” The New York Times, April 1, 2017
[3] “These Are Bill O’Reilly’s Advertisers” Media Matters for America, April 4, 2017
[4] “On The Last Word, Angelo Carusone Calls Out Fox’s “Disgusting” Sham Investigation Of O’Reilly” Media Matters for America, April 11, 2017
[5] “The “New Leadership” At Fox News Is Still Imposing A Culture Of Sexual Harassment” Media Matters for America, April 3, 2017

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About eslkevin

I am a peace educator who has taken time to teach and work in countries such as the USA, Germany, Japan, Nicaragua, Mexico, the UAE, Kuwait, Oman over the past 4 decades.
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