Camryn Rabideau / 2019
Are your blog posts getting good traffic, but no shares on social media? Clearly, your visitors are interested in what you’re writing, so why aren’t they sharing? Bloggers, creators, and small-business owners alike have all experienced this headache. Social sharing is a powerful tool — it lets you reach hundreds of new people for free — but it can be tricky to create the kind of content people want to share….
Embrace long-form content
A few years ago, BuzzSumo and Moz analyzed more than 1 million pieces of content to track social sharing trends. One of their big takeaways was that 85 percent of published content was short-form — less than 1,000 words. However, their research found that less-popular long-form content was much more likely to be shared.